You’ve probably seen them on Facebook. You know, the incredibly appealing splash pages of your favorite business, organization or personality. Most new businesses getting into social media have trouble understanding the difference between the Facebook Fan Page and the regular profile and often don’t know where to start. LightBox Marketing & Design can now breathe that much needed pizazz to your fan page and take this task off your long list of to-do’s.
Most small businesses getting into the world of social media take a blast and hope approach. But social media like any other form of marketing should have some strategy and form of metrics to measure the effectiveness of your efforts. This is where the fan page comes in – much like a profile it allows you to connect with people you may know. However, it provides the tools necessary to promote your page to a target market and gives you valuable insight to how your social campaign is doing.
Here is why you need a fan page:
- Facebook has more than 750 million active users
- 50% of active users log onto Facebook in any given day
- Average user spends more than 700 billion minutes per day on Facebook
- A fan page is visible to the public
- Unlike a profile a fan page can have customized tabs that can showcase various aspects of your business
- Reach your target audience
- Analyze your content, reach and interactions
*Stats taken directly from Facebook, click here to view
So with this in mind you can quickly conclude that you’re more likely to reach potential clients with a fan page than with your website. So why do I need a website at all you might ask? Well, websites provide you with more flexibility than a fan page. Think of it like this: a website is your central hub, it can provide users with more functionality and content. A fan page can help you drive traffic to your website and help you track your interactions with your clients.
Contact us today to learn how Lightbox Marketing & Design can help you get the most out of Facebook! We now offer custom Facebook design as well as custom Facebook applications that will create an effective and unique experience for your customers.